JOEL TAN

Case Studies

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JOEL TAN

Hello! I'm a UX researcher and service designer

I help create better experiences through the applied understanding of people, systems, and processes

Empty State Framework

Creating a framework for more consistent and constructive empty state experiences

2022

Data Analysis

Design System Audit

Wireframing

UX Writing

Project Management

Empty State Framework

Creating a framework for more consistent and constructive empty state experiences

2022

Data Analysis

Design System Audit

Wireframing

UX Writing

Project Management

Listing Card Redesign

Applying mixed methods research to support design iteration

2020

Moderated Usability Testing

Unmoderated Usability Testing

Listing Card Redesign

Applying mixed methods research to support design iteration

2020

Moderated Usability Testing

Unmoderated Usability Testing

Consideration Set Formation

Investigating how consumers shortlist complex financial products

2020

Survey

Content Analysis

Consideration Set Formation

Investigating how consumers shortlist complex financial products

2020

Survey

Content Analysis

Rewards Experience Strategy

Defining a strategy to improve a complex and error-prone customer journey

2019

Interviews

Service Blueprint

Process Audit

Task Analysis

Root Cause Analysis

Content Analysis

Rewards Experience Strategy

Defining a strategy to improve a complex and error-prone customer journey

2019

Interviews

Service Blueprint

Process Audit

Task Analysis

Root Cause Analysis

Content Analysis

Contact

tanwenweijoel@gmail.com

Joel Tan • UX Researcher & Service Designer

Contact

tanwenweijoel@gmail.com

Joel Tan
UX Researcher & Service Designer